Getting back to the Starbucks analogy, you could grind some beans, pour some hot water, and make some coffee one time, 10 times, or 100 times. But, could you do this a billion times, seven days a week, on most of the continents of the world? Could you source that many coffee beans with consistency and always get the same cup of coffee? Scaling out of the incubator phase is not easy.
HIRE PEOPLE WHO ARE SMARTER THAN YOU
If you’re the smartest person in the room, you’re probably in the wrong room.
A business leader needs self-awareness to understand that growth is only possible when surrounded by experts. I know what I’m good at and where help is needed. For example, I’m a pretty good salesman, motivator, and strategic thinker, but I needed experts to handle the finer details and execution of my company’s sales and marketing departments. We also needed people sharing our vision and expertise in IT, operations, customer retention, and product development.